Configura Sverige

Parametric Graphical Configuration

Better graphics performance

Handle large and complex models

Increase the visualization speed

Add more realism


Configura Sverige is a global company with headquarters in Linköping, Sweden. Configura creates Parametric Graphical Configuration (PGC) software solutions for leading international companies. Configura software solutions include CET Designer®, Configura® and InstantPlanner. Configura Sverige wanted to offer its customers better graphics performance to be able to handle large and complex graphics models, while increasing the visualization speed and realism at the same time. Configura Sverige wanted a partner that could listen and continue to work collaboratively on future developments at a rapid pace.

REDsdk enabled the solution

REDsdk provided a platform for addressing the effective visualization of extremely large models and increasing the visual quality and realism in a single environment. The solution allowed Configura Sverige to work with the DWG/DXF file format library from the Open Design Alliance provided a path for an enhanced visual experience for extremely large amounts of data related to space planning and configurations allowing users to manipulate extremely large models and get rid of performance issues related to scalability.

Configura Sverige speaks out

“Our products already had real-time and photo-realistic visualization tools, so it was not as if any visualization package could have made the job for our customers. I expected it to be faster, with a nicer rendering quality and a better scalability than our existing libraries”, commented Göran Rydqvist, CTO for Configura. “A short evaluation of REDsdk quickly proved our R&D team could benefit from an excellent graphics speed and scalability, while getting access to advanced rendering options for the same engineering investment. We realized the graphics cards were used in a more effective way, offering more performance for the same hardware configuration and REDsdk could offer more than 50% performance increase at each new graphics cards generation. … .”

“Offering advanced graphics capacities to its customers, at a similar product price was really a challenge for Configura. While all our customers will benefit from an increased scalability, all of them will get a better visualization quality simultaneously”, said Johan Bengtsson, Vice President, Marketing & Sales at Configura. “While the designers primarily want to be able to work efficiently on their 2D/3D models, I know our better rendering realism will be a key weapon for our customer’s sales forces, especially in the kitchen, bathroom and furniture areas”.

“Configura integrated several software components, among which the most popular one is probably the DWG/DXF file format library from the Open Design Alliance, which is a key component for architectural 2D drawings and 3D models in particular. Of course, modifying existing components structure to add a new software graphics component was not an option” said Johan Lyreborn, CEO for Configura. “Furthermore, Configura wanted to enable its PGC users to manipulate extremely large models and get rid of performance issues related to scalability… Configura has this partnership culture from its creation date. I am glad REDWAY3D offered a model that fitted in to our existing business situation.”



“REDsdk offered all the primitives in its API to integrate our specific needs and deliver this graphics acceleration I was looking for.” – Goran Rydqvist, CTO